Sapwood

Aubier is a manufacturer of unique magnetic belts. The super-powerful magnets used provide excellent hold, and handling is simpler than traditional buckles. 

Designed with the circular economy in mind, the main component of Aubier belts is entirely recycled cork-rubber. 

We use a vegetable-based leather from the Nopal cactus, where the leaves are harvested without damaging the plant itself. This cactus, which consumes very little water and can grow in severely degraded soils, has an excellent capacity to absorb CO2 and regenerate soils.

The Aubier belt's ease of use will appeal to those who dare to be different. To wear it is to adopt it. We believe that more and more people will discover our belts and move away from traditional buckle belts.

Yan Poirier, Co-founder of Aubier

Lasclay

Lasclay is the first project to be created with Sounds Good's reinvested profits. For years, Sounds Good co-founder Gabriel had dreamed of creating a project using the thousand virtues of milkweed, a plant native to North America, which is also the sole food of the monarch butterfly.

By harvesting milkweed silk in autumn, when the monarch butterfly has already migrated to Mexico, Lasclay contributes to a win-win ecosystem for both humans and nature. The silk is then used as insulation in the creation of locally-made garments and accessories.

Milkweed cultivation requires no fertilizers or pesticides, and the silk replaces goose down and all synthetic insulation derived from petroleum.

Visit Lasclay

Far from being held back by the pandemic, two Quebec City entrepreneurs have just launched insulated mittens made from milkweed silk, a warm, eco-responsible, home-grown plant fiber. Lasclay dreams of achieving what many before them have failed to do: make "American silk" profitable.

Anne-Sophie Roy, Le Journal de Montréal