Aubier produces magnetic belts that are unique in the world. The super-powerful magnets used allow an excellent hold, and it is easier to handle than traditional buckles.

Based on circular economy principles, the main component of Aubier belts is 100% recycled cork-rubber.

We use a plant-based leather made from the Nopal cactus leaves, which are harvested without causing any damage to the plant. This cactus, which consumes very little water and can grow in degraded soils, is very good at absorbing CO2 and regenerating the soil.

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The simplicity of the Aubier belt is sure to seduce those who dare to be different. We believe those who try our belts will quickly abandon traditional buckle belts. Wearing it, is adopting it.

Yan Poirier, Aubier co-founder


Lasclay is the first project to be funded by Sounds Good. For years, Sounds Good's co-founder Gabriel dreamed of creating a project that would use the thousand virtues of milkweed, a plant native to North America, which is also the sole food source of monarch butterflies.

By harvesting milkweed silk in the fall when the monarch butterfly has already migrated to Mexico, Lasclay contributes to a win-win ecosystem for both humans and nature. The silk is then used as insulation in the creation of locally made clothing and accessories.

The cultivation of milkweed requires no fertilizers or pesticides, and the silk can replace goose down as well as all synthetic, petroleum-based insulation.

Today, Lasclay stands on its own with Gabriel in charge.

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Far from being hindered by the pandemic, two entrepreneurs from Quebec have just launched mittens insulated with milkweed, a warm, eco-friendly plant fiber cultivated locally. Lasclay dreams of achieving what many before them have not succeeded in doing: making 'American Silkweed' profitable.

Anne-Sophie Roy, Le Journal de Montréal